CEO Leflair Group: Leflair of the past failed because of its business model and capital management, now we pursue the model of “Super retail – distribution”, moving towards IPO

“I have never left Vietnam,” said Loïc Gautier . Loic and fellow Frenchman Pierre-Antoine Brun started an e-commerce platform specializing in selling Leflair discount brands in 2015 in Vietnam.

Having poured a total investment of 12 million USD, claiming to have the highest average order value in the Vietnamese e-commerce market,  Leflair still had to write a letter to withdraw from the game and file for bankruptcy in June. May 2020. Loc returned to his home country of France and received rumors of an escape with a scandal of debt of 2 million USD from Vietnam through the media.

According to the general assessment from experts, in the business process, Leflair’s operators were previously quite aggressive in investing and spending money on making images and content for the website. They have built a strong team specializing in product photography, creating unmatched concepts for Flash Sale campaigns (a form of promoting flash consumption with extremely preferential discounts) quite strongly. and is also considered to be potentially risky.

Society Pass (SoPa) has acquired the ownership of the trade name and intangible assets associated with the Leflair brand, officially “reviving” the Leflair brand in the third quarter of 2021. After much consideration and searching for additional personnel for the Leflair executive team, in April 2022, Loïc was officially appointed by the SoPa leadership as the CEO of Leflair Group.

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