Fast-Growing E-Commerce Market Could Help Fuel This Company That Says It Wants To Be The Next Amazon And Google Of Southeast Asia

Society Pass (SoPa) is a Southeast Asian acquisitions-focused e-commerce holding company with a similar operating business model similar to Inc. and Alphabet Inc.’s Google with a lot of other businesses under its fold. 

Currently operating 4 subsidiaries but expected to operate more than 10 more subsidiaries by the end of 2022 in eight distinct verticals — loyalty, merchant software, lifestyle, food and beverage delivery, travel, digital advertising, telecoms and food and beverage ordering — the company states that it is building the next-generation consumer ecosystem. SoPa is also partnering with several businesses to provide what it wants to be the best loyalty experience to customers.

SoPa’s business model focuses on collecting user data through the expected circulation of its universal loyalty points in 2H 2022.

The company connects consumers and merchants across multiple product and service categories, fostering organic loyalty. Since its inception in 2018, the company has amassed over 1.6 million registered consumers and over 5,500 registered merchants and brands on its platform.

SoPa provides merchants with #HOTTAB Biz and operates, one of Vietnam’s leading lifestyle e-commerce platforms,, a popular grocery delivery company in the Philippines, and, a leading online restaurant delivery service based in Hanoi, Vietnam.

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