SINGAPORE, April 21, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — Today, The GrowHub Innovations Company(“The GrowHub”) Asia Pacific’s only one-stop farm-to-table solution and strategic export partner of premium agri-food products of the government of Western Australia, announces that it has signed a strategic marketing partnership Memorandum of Understanding (“MOU”) with South-east Asia’s leading loyalty platform, U.S.-listed Society Pass Incorporated (Nasdaq: SOPA) (“Society Pass”), to provide Society Pass’s 1.6 million registered consumers with quality and premium agri-food products from producers in Western Australia.
Consumers on Society Pass will now be able to purchase premium and quality products directly from The GrowHub through its own e-commerce platform. The partnership provides direct access to all of Society Pass’s consumers in Vietnam and the Philippines and creates further opportunities for joint product promotions between both companies. In addition,The GrowHub creates trust and confidence for purchases and consumption through a secured food traceability blockchain that authenticates the source of the product.
CEO and founder of The GrowHub, Lester Chan, said that the partnership with Society Pass is an extension of the company’s aim to bring quality agri-food products from Western Australia to a wider market, in line with the company’s focus on food sustainability. “We are excited to partner with Society Pass to help provide South-east Asia’s fast-growing population and rising middle class with premium and quality food products. As consumers in South-east Asia are increasingly looking for environmental-friendly and sustainable food source options, we can ascertain this with our blockchain e-commerce platform and allow them to shop with confidence.”
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