Society Pass (SoPa) spins off Leflair to create Leflair Group (LFG), appoints New CEO

SINGAPORE, Apr 15, 2022 – (ACN Newswire) – Society Pass Inc. (SoPa) (NASDAQ: SOPA), a leading Southeast Asian loyalty and e-commerce ecosystem, today announced completion of restructuring Leflair’s Vietnam operations, spinning off Leflair Group (LFG) as an integrated lifestyle retail ecosystem in Southeast Asia’s US$100B+ retail market. SoPa has also appointed Loic Gautier as the Chief Executive Officer of LFG. Ngo Thi Cham, Vietnam Country Head of SoPa and current Managing Director of Leflair, will become LFG’s Chief Operating Officer and work alongside Loic in driving the business through to the next stage.

As a result of this corporate restructuring, the Leflair Group is set to become Southeast Asia’s next lifestyle retail super distributor nexus, evolving from a single discounted platform to a lifestyle retail ecosystem, providing shoppers with an integrated and unique shopping experience from online to offline. LFG will continue to pursue company acquisitions in the e-commerce, lifestyle retail, and online advertising verticals.

Ray Liang, CFO of SoPa Group, commented, “After the IPO of SoPa last year, we have been working on a new strategy for Leflair, in order to maximize its potential as a destination for lifestyle shopping in Southeast Asia. To facilitate this, we are happy to welcome back Loic Gautier as Group CEO, joining our executive team and becoming the driving force of Leflair Group in the future. At SoPa, hiring key talent is among our top priorities, and we always welcome Leflair’s old talents to return, and work with the team to carry LFG to new heights. Having Loic return as the CEO of Leflair Group ensures continuous and sustainable growth for Leflair in the years to come. The new recruitment also enables us to carry out larger plans for Leflair, evolving from a single online platform to become a true ecosystem for lifestyle shopping.”

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