SocietyPass (Nasdaq: SoPa) CEO, Dennis Nguyen, joins a distinguished AIBP ASEAN panel composed of SEA regional marketing experts to discuss how data-driven insights can increase customer loyalty.

SoPa, a loyalty platform, operates up-and-coming companies in lifestyle, F&B, online travel sectors to name a few. Mr. Nguyen highlighted factors such as market size, customer acquisition costs, and onboarding customers and merchants materially affect ability of a business to generate revenues. He also observed that costs of customer acquisition for unicorns in the region remain very high.

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