Former Leflair CEO Loïc Gautier Speaks Up About Audacious Move With Society Pass And His New Future

In his first public appearance, Loïc Gautier — who now works as chief marketing officer at Society Pass — opens up about the Nasdaq-listed acquisition of Leflair. 

Leflair was one of the most promising e-commerce startups when it launched in 2015. Its mission to sell international luxury brands at sale prices though its website proved to be successful, thanks to Vietnam’s growing middle class and its appetite for high-end consumer goods. It was a go-to destination for fashion and beauty products for nearly five years.

But in May 2020, after COVID-19 forced border closures and Vietnam’s economy took a nosedive, Leflair filed for bankruptcy, and co-founder Loïc Gautier flew back to France. A few months later, police in Vietnam summoned Loïc to return to Vietnam to address complaints from unpaid creditors. “I did not leave the country because of these allegations,” but instead to “be closer to people who are important to me” during the outbreak of COVID-19, said Loïc in webinar hosted by Vietcetera last August 2020. “I can’t come back because borders are closed.”

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