Creative Strategist

Your responsibilities:

Job duties include but are not limited to: - Manage content creative team and take responsibility in driving branded content as well as other content creations in various forms (include but not limited to Original Contents, Marketing asset contents,). This will include every step of the process from pitching branded content projects such as Full Digital Campaign, Viral, and Content Series to conceptualizing the new idea, original IPs, marketing events, creating slides for proposal decks and carrying out creative pitches. - Provide non-branded content formats for in-house production. The top priority is to drive branded content business revenue. - Collaborate with the Art team and Production team in providing pitching decks, presentations. - Deliver original branded content ideas to stand out in the industry for creativity and relevance in line with local market insights and consumer landscape. - Supervise production process to maintain the highest quality in terms of content and aesthetic aspects from pre- to post-production to ensure the best quality output in alignment with the Sales Director. - Keep track of industry trends and best practices to be on top of the branded content business and add value to the overall team by conducting periodic competitive creative audits and sharing with the larger team quarterly. - Always ready to take new responsibilities and drive business by setting examples across creativity, integrity, positivity and discipline.

Your must-haves:

- Passionate and highly proficient in visual storytelling, including writing skill and presentation skill. - Knowledgeable about content production and creating video clips. - Highly proficient in creating concepts of channel/show and developing concepts to multiplatform content. Adaptive to the evolving online environment, digital content and branded content. - Highly Insightful of target audience, content for target audience, digital content industry - Strategic mindset for content innovation, able to analyze & find out the hook and unique treatment of content for brands - Strategic mindset for business return on investment, able to assess content value, calculate ROI, RPV, view goal, maximize revenue. - Knowledgeable of copyright and license of content and brand - Has a marketing mindset to develop audience, promote content on multi-platform, create community of target audience - Strong communication skills both verbal and written with fluency in Vietnamese and English language. - Kids & GenZ Deep Insight & Strong Foundation (Focus group) (Nice-to-have)