Cash back is instant gratification. Society Points is permanent gratification.

Users earn and can redeem Society Points on all online orders or in-store purchases with any merchants.

Customer Acquisition

Merchants acquire new customers at low marginal cost with no upfront advertising fees.

Customer Retention

Merchants retain old customers through cross-platform promotions and pinpoint marketing campaigns.

Tiered Program

Society Points is a tiered program, encouraging repeat purchases by increasing rewards values as user consumes/engages more products/activities.


A fully funded pool that can be used with any merchant. Society Points are tethered to Vietnam Dong, 1 SP = 1 VND.